SINCE 2001 PAM AND HER MARKETING TEAMS
​HAVE SMASHED THROUGH GOALS.
​
​COMMUNICATIONS PLAY A KEY ROLE.

From Public Relations to Marketing to Writing and Speaking, We Succeed.

Pam has overseen marketing departments through restructures, rebrands, new web sites, new ad campaigns, creating data pools, developing institutional voice and story, and so much more. Her teams have won national and regional awards. ​

Communications Keynotes and Workshops

The Power of Public Speaking is an organic workshop designed to demystify the skill we love to hate, while giving attendees clear and practical tips to evolve as an orator. Delivered by nationally published author and speaker, Pamela H. Witter, BA, MBA, CFRE, attendees will hear how she went from shaky and frightened to public and powerful. Witter will walk through a 9-step process in this interactive, engaging, and educational half-day session. The workshop can be adjusted to fit various time frames but is recommended in full. You will:
  1. Discover why the skill we love to hate is a "superpower"
  2. Learn to position yourself as an industry expert (mastering presence with humility)
  3. Identify where you fit in the stages of confidence
  4. Answer for yourself, to script or not to script
  5. Awaken to the opportunity of embracing you flubs and flaws
  6. Gain simple strategies to overcome anxiety
  7. Practice together with purpose (voluntary)
  8. See the value in facing feedback (integrate or let it go)
  9. Hone in on authenticity through story telling (something you never have to memorize)

5 Practical Communication Tools to Make Your Business More Attractive to Customers TODAY
After 17 years achieving outstanding outcomes in business, non-profit, public relations and fundraising - Witter knows how to attract individuals to an organization. Whether you are looking for customers or community partners, every business MUST have a mission message that is concise and compelling. Witter provides attendees with 5 powerful tools to enhance communication:
1. Discover simple steps to be recognized by peers, customers, and the industry as a go-to expert in your field.
2. Build your elevator speech to deliver power-packed, mission-focused messaging.
3. Learn to use storytelling as evidence to your claims.
4. Identify your brand differentiators to set yourself apart.
5. Gain easy-to-use tools to write and speak more effectively.

Utilizing Thought Leadership to Expand Mission Reach
Although thought leadership has been around since the 60's when for-profit consulting firms created communication pieces mirroring academic journals to increase clientele, it has earned renewed notoriety in recent years. Legitimate thought leadership done right enhances reputation, increases presence, positions you above competitors, generates leads and conversions, and optimizes impact in the chaotic world of everything internet. (6 Ways Thought Leadership Will Take Your Marketing to New Levels, John Hall, Forbes.com) However, many use the mechanism without delivering anything of substance. A though leader, according to Joel Kurtzman, the man who coined the term, comes from an individual who "deeply understands the business they are in, the needs of the customers, and the broader marketplace in which they operate." This powerful sessions defines the term thought leadership, explores its uses and misuses, and suggests strategies to capitalize on thought leadership to increase visibility and awareness of your mission, service or product. Walk away with a solid understanding of the proper use of this vehicle and how to engage individuals in your organization to put your best foot forward as an expert in your industry.

Pamela can also customize sessions on any area of marketing and communications. She is particularly talented in the areas of storytelling, connecting data to strategy, and managing through public relations challenges.